COMPARISON OF THE EFFECTIVENESS OF OFFLINE AND ONLINE SALES OF CHOCO JINJER PRODUCTS BY POLITEKNIK MEDICA FARMA HUSADA MATARAM

Abstract

This study aims to observe the comparison of marketing effectiveness in offline and online sales of HMPS Farmasi's choco ginger products. To clearly see the impact of offline and online marketing on existing sales. The research method used is a sequential exploratory approach. To address the research question, both qualitative descriptive and quantitative descriptive methods were employed, utilizing an independent sample T-test. The results indicate that, when measured using a percentage scale, there is a significant difference between offline and online marketing methods. The results of the independent sample T-test showed good results, as seen from the Sig. (2-tailed) value of 0.043 < 0.05. This means that H0 is rejected and Ha is accepted. If Ha is accepted, then there is a difference in the average sales results. Furthermore, when examining the t-value, the t-value is less than 0.1937, indicating a difference in average sales results between offline and online sales of the Choco Ginger HMPS Pharmacy product. It can be concluded that the most effective sales strategy is offline sales, with an effectiveness rate of 92%.